Building a Personalised Fitness & Lifestyle App with AI-Driven Engagement

Accelerate into the future with a business transformation

Background

The goal was to design an ecosystem that supports fitness goals, meal planning, mental wellbeing, and active lifestyle discovery—all through a single intuitive app.

The fitness and lifestyle app market is saturated with fragmented solutions offering limited personalisation. Users often face overwhelming choices, inconsistent advice, and a lack of motivation post-weight loss. Our client envisioned a holistic fitness platform that not only addressed these pain points but also created long-term engagement through AI-driven personalisation, gamification, and expert integration.

Objectives

Deliver a personalised user experience tailored to individual goals and preferences
Integrate real-time syncing with wearables for tracking calories, steps, and activity
Build AI-powered features for motivation, recommendations, and messaging
Incorporate location-based services to find nearby gyms, parks, and food spots
Provide an engagement loop through gamification, rewards, and content
Ensure scalable backend and analytics infrastructure to support long-term growth

Our Solution

We designed and developed a cross-platform mobile app focused on building lasting fitness habits through intelligent design, contextual content, and deeply personalised experiences.

Key Features:

Comprehensive Personalisation

Custom meal plans and exercise routines
Calorie and fat loss calculators based on lifestyle, preferences, and goals
Real-time device syncing with wearables like Fitbit, Apple Watch, and Garmin

Holistic Lifestyle Ecosystem

Map 1: Locate gyms, fitness studios, and parks
Map 2: Discover healthy restaurants, grocery stores, and nutritionists
Encrypted, PCI-compliant payment workflows

Gamification & Retention

Streaks, achievement badges, and daily challenges
Leaderboards and shareable milestones to encourage community interaction
Weekly and monthly rewards for consistent usage

AI-Driven User Engagement

Chatbot powered by OpenAI’s GPT API for motivational nudges and habit reinforcement
Adaptive fitness reminders and dynamic recommendations
Behaviour tracking to personalise weekly plans based on usage patterns

Consultations & Expert Advice

Optional 1:1 sessions with certified fitness or nutrition experts for premium users

Educational Blog Section

Curated content on mental health, wellness, and nutrition

Payment & Monetisation

Multiple payment gateways: Stripe, PayPal, Apple Pay, Google Pay
Subscription-based premium model
In-app purchases for expert consultations or advanced plans

Technologies Used

Market Fit, Growth & Revenue

Market Fit: Designed to align with trends in hybrid fitness, wellness apps, and AIdriven coaching
 Growth Strategy:
o Beta testing and influencer endorsements
o App Store Optimisation (ASO)
o Paid ad campaigns and content marketing
o Gamified referral program and localised social media outreach
 Revenue Opportunities:
o Premium subscriptions
o In-app purchases for consults and advanced plans
o Sponsored content and partner integrations

User Journey to 20K+ Downloads

Step 1: Pre-Launch
 Market research
 Competitive analysis
 Teaser campaigns

Step 2: Launch
 Influencer marketing
 Localised awareness
 App Store & Play Store optimisation

Step 3: Post-Launch
 Gamification rollout
 Engaging blog and video content
 User onboarding improvements

Step 4: Analytics
 Firebase + Mixpanel tracking
 Feature optimisation based on usage patterns

Step 5: Scaling
 Paid campaigns
 Regional feature rollouts
 Expansion into corporate wellness partnerships

Conclusion

BriggrTech delivered a wellness platform designed for longevity—fusing technology, behaviour science, and design to create meaningful user outcomes. This app is not just another fitness tracker; it’s a dynamic lifestyle coach that adapts to users, evolves with their journey, and creates sustained engagement through intelligent automation and content

How We Can Help

Covering the Full Spectrum of Global Financial Services

We tackle our clients’ most critical challenges, from strategy and operations to digital transformation and sustainability. With deep expertise and a holistic approach, we break silos to maximize value, creating a powerful multiplier effect for lasting success.