Background
The goal was to design an ecosystem that supports fitness goals, meal planning, mental wellbeing, and active lifestyle discovery—all through a single intuitive app.
The fitness and lifestyle app market is saturated with fragmented solutions offering limited personalisation. Users often face overwhelming choices, inconsistent advice, and a lack of motivation post-weight loss. Our client envisioned a holistic fitness platform that not only addressed these pain points but also created long-term engagement through AI-driven personalisation, gamification, and expert integration.
Objectives
- Deliver a personalised user experience tailored to individual goals and preferences
- Integrate real-time syncing with wearables for tracking calories, steps, and activity
- Build AI-powered features for motivation, recommendations, and messaging
- Incorporate location-based services to find nearby gyms, parks, and food spots
- Provide an engagement loop through gamification, rewards, and content
- Ensure scalable backend and analytics infrastructure to support long-term growth
Our Solution
We delivered a customised WordPress website tailored to the clinic’s unique brand and
service model. Focused on accessibility, simplicity, and conversion, the site was designed to
work flawlessly across devices and demographics.
Key Features:
Modern Mobile-Friendly Design
- Responsive layout for smartphones, tablets, and desktops
- Inspired by best practices from leading healthcare and DTC brands
- Clean typography, calming colour palette, and visual storytelling via custom illustrations
Secure Payment Collection
- Integration with Stripe and PayPal for online transactions
- Support for deposits or full payments during booking
- Encrypted, PCI-compliant payment workflows
Adult Services Focus
- Dedicated adult circumcision page with FAQs, visuals, and medical content
- Patient testimonials and procedure videos to reduce anxiety and build trust
Online Booking System
- Real-time scheduling with step-by-step appointment flow
- Calendar-based booking interface with service selection
- Automated email and SMS reminders for patient convenience
Secure Payment Collection
- Integration with Stripe and PayPal for online transactions
- Support for deposits or full payments during booking
- Encrypted, PCI-compliant payment workflows
Content Enhancements
- Blog section with SEO-optimised articles
- Location page with embedded Google Maps and direct contact form
- Accessibility-friendly design with large buttons, readable fonts, and multilingual support capability
Impact
- Improved mobile performance, reducing bounce rate by over 45%
- Streamlined bookings, with 70% of appointments now made online
- Boosted patient trust, driven by visual branding and service-specific content
- Increased adult service inquiries, thanks to tailored landing pages and resources
- Positive feedback from users, praising speed, clarity, and ease of use
Technologies Used
Conclusion
Suppliers have faced many challenges, from production shutdowns and labor strikes to shifts in EV momentum.
