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Background
The fitness and lifestyle app market is saturated with fragmented solutions offering limited personalisation. Users often face overwhelming choices, inconsistent advice, and a lack of motivation post-weight loss. Our client envisioned a holistic fitness platform that not only addressed these pain points but also created long-term engagement through AI-driven personalisation, gamification, and expert integration.
The goal was to design an ecosystem that supports fitness goals, meal planning, mental wellbeing, and active lifestyle discovery—all through a single intuitive app.
- Industry: Health & Wellness
- Solution Type: Mobile Application (Fitness & Nutrition)
- Platform: Cross-Platform Mobile App (iOS & Android)
- Services Provided: Product Strategy, UI/UX Design, App Development, AI Integration, Location Services, Analytics
Objectives
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Deliver a personalised user experience tailored to individual goals and preferences
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Build AI-powered features for motivation, recommendations, and messaging
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Integrate real-time syncing with wearables for tracking calories, steps, and activity
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Incorporate location-based services to find nearby gyms, parks, and food spots
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Provide an engagement loop through gamification, rewards, and content
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Ensure scalable backend and analytics infrastructure to support long-term growth
Our Solution
We designed and developed a cross-platform mobile app focused on building lasting fitness habits through intelligent design, contextual content, and deeply personalised experiences.
Key Features:
Comprehensive Personalisation
- Custom meal plans and exercise routines
- Calorie and fat loss calculators based on lifestyle, preferences, and goals
- Real-time device syncing with wearables like Fitbit, Apple Watch, and Garmin
AI-Driven User Engagement
- Chatbot powered by OpenAI’s GPT API for motivational nudges and habit
reinforcement - Adaptive fitness reminders and dynamic recommendations
- Behaviour tracking to personalise weekly plans based on usage patterns
Holistic Lifestyle Ecosystem
- Google Maps Integration
o Map 1: Locate gyms, fitness studios, and parks
o Map 2: Discover healthy restaurants, grocery stores, and nutritionists - Consultations & Expert Advice
o Optional 1:1 sessions with certified fitness or nutrition experts for premium
users - Educational Blog Section
o Curated content on mental health, wellness, and nutrition
Gamification & Retention
- Streaks, achievement badges, and daily challenges
- Leaderboards and shareable milestones to encourage community interaction
- Weekly and monthly rewards for consistent usage
Payment & Monetisation
- Multiple payment gateways: Stripe, PayPal, Apple Pay, Google Pay
- Subscription-based premium model
- In-app purchases for expert consultations or advanced plans
Technologies Used:
Frontend: React Native
UI Library: Material-UI / Chakra UI
Backend: Node.js / Django
Database: PostgreSQL + MongoDB
AI/ML: TensorFlow / PyTorch
Chatbot: OpenAI GPT API
Maps: Google Maps API
Analytics: Firebase Analytics + Mixpanel
Hosting: AWS / Google Cloud
Payments: Stripe, PayPal, Apple/Google Pay
Market Fit, Growth & Revenue:
- Market Fit: Designed to align with trends in hybrid fitness, wellness apps, and AIdriven coaching
- Growth Strategy:
o Beta testing and influencer endorsements
o App Store Optimisation (ASO)
o Paid ad campaigns and content marketing
o Gamified referral program and localised social media outreach - Revenue Opportunities:
o Premium subscriptions
o In-app purchases for consults and advanced plans
o Sponsored content and partner integrations
User Journey to 20K+ Downloads
Step 1: Pre-Launch
- Market research
- Competitive analysis
- Teaser campaigns
Step 2: Launch
- Influencer marketing
- Localised awareness
- App Store & Play Store optimisation
Step 3: Post-Launch
- Gamification rollout
- Engaging blog and video content
- User onboarding improvements
Step 4: Analytics
- Firebase + Mixpanel tracking
- Feature optimisation based on usage patterns
Step 5: Scaling
- Paid campaigns
- Regional feature rollouts
- Expansion into corporate wellness partnerships
Conclusion
BriggrTech delivered a wellness platform designed for longevity—fusing technology, behaviour science, and design to create meaningful user outcomes. This app is not just another fitness tracker; it's a dynamic lifestyle coach that adapts to users, evolves with their journey, and creates sustained engagement through intelligent automation and content.
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Our team is here to provide the answers and support you are looking for.
info@briggrtech.com
US: +1 620 404 1647
UK: +44 1708 693291
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Web Application Development
Mobile App Development
Custom Software Development
Mobile Game Development
E-Commerce Solution
ERP Solutions
Custom Web Apps
Digital Marketing
Artificial Intelligence
AR/VR
Tokensiation
Wearable App Development
Event Technology
Services
Industry
Quick Links
