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Background
A specialist healthcare clinic approached us with the need to modernise their outdated website. Their existing platform lacked mobile responsiveness, clear service segmentation,and professional visual storytelling—resulting in poor engagement and conversion rates, particularly for adult services. The aim was to rebuild the website into a visually compelling, trust-building experience that would serve diverse patient demographics, improve accessibility, and simplify appointment booking.
- Industry: Healthcare Services
- Solution Type: WordPress Website Redesign
- Platform: Responsive Website (Mobile + Desktop)
- Services Provided: UI/UX Design, WordPress Development, Booking & Payment Integration, Content Strategy
Objectives
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Redesign the website with a clean, modern, mobile-first interface
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Highlight both child and adult circumcision services, with dedicated pages and FAQs
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Build trust through patient testimonials, branded photography, and visual storytelling
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Integrate seamless online booking with real-time availability
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Enable secure online payment for deposits and appointments
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Improve SEO structure and on-page navigation
Our Solution
We delivered a customised WordPress website tailored to the clinic’s unique brand and service model. Focused on accessibility, simplicity, and conversion, the site was designed to work flawlessly across devices and demographics.
Key Features:
Modern Mobile-Friendly Design
- Responsive layout for smartphones, tablets, and desktops
- Inspired by best practices from leading healthcare and DTC brands
- Clean typography, calming colour palette, and visual storytelling via custom illustrations
Online Booking System
- Real-time scheduling with step-by-step appointment flow
- Calendar-based booking interface with service selection
- Automated email and SMS reminders for patient convenience
Secure Payment Collection
- Integration with Stripe and PayPal for online transactions
- Support for deposits or full payments during booking
- Encrypted, PCI-compliant payment workflows
Adult Services Focus
- Dedicated adult circumcision page with FAQs, visuals, and medical content
- Patient testimonials and procedure videos to reduce anxiety and build trust
Branded Visuals & Photography
- Custom photos of staff, clinic interiors, and tools
- Hand-drawn visuals for a personalised, friendly aesthetic
Content Enhancements
- Blog section with SEO-optimised articles
- Location page with embedded Google Maps and direct contact form
- Accessibility-friendly design with large buttons, readable fonts, and multilingual support capability
Impact:
- Improved mobile performance, reducing bounce rate by over 45%
- Streamlined bookings, with 70% of appointments now made online
- Boosted patient trust, driven by visual branding and service-specific content
- Increased adult service inquiries, thanks to tailored landing pages and resources
- Positive feedback from users, praising speed, clarity, and ease of use
Technologies Used:
Platform: WordPress
Booking Tool: Customised Booking Plugin
Payments: Stripe + PayPal
Hosting: Secure Cloud Hosting (SSL enabled)
Design Tools: Adobe XD, Figma
Additional Plugins: SEO Optimiser, Form Integrator, Google Maps Embed
Conclusion:
The redesigned website redefined how the clinic engaged with its patients—bringing a clean, mobile-optimised, and functionally rich experience to the forefront. With an emphasis on trust, convenience, and inclusivity, the new platform significantly enhanced patient satisfaction and operational efficiency. From offshore platforms to regional control centres, the system now serves as a critical part of the company’s safety and operations ecosystem.
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Web Application Development
Mobile App Development
Custom Software Development
Mobile Game Development
E-Commerce Solution
ERP Solutions
Custom Web Apps
Digital Marketing
Artificial Intelligence
AR/VR
Tokensiation
Wearable App Development
Event Technology
Services
Industry
Quick Links
